Discover the official poster for the 2025 HOKA UTMB Mont-Blanc
Every year, the unveiling of the HOKA UTMB Mont-Blanc poster is much-anticipated — it is a project our teams dedicate months of work to. We are therefore delighted to reveal the 2025 edition created by Simon Charrière, a local illustrator and passionate mountain enthusiast.
This year’s poster invites you into a vivid and inspiring world. Simon’s sensitive perspective, firmly rooted in the region, has given life to a creation that reflects the spirit of the HOKA UTMB Mont-Blanc — where the power of the landscapes, the energy of the runners, and the sense of community all come together.
At the heart of the illustration, the environment and the beauty of the landscapes take centre stage. Glaciers, iconic summits and lush valleys — this artwork celebrates the rich diversity of the Tour du Mont-Blanc and the regions the event passes through: France, Italy and Switzerland. The flora and fauna are integral to the composition, highlighting the abundant natural heritage of these unique territories.
The poster also pays tribute to all those who make the event possible: the runners, embarking on their adventure day and night; the dedicated volunteers supporting them; and the passionate UTMB community. Through their silhouettes in motion, the energy and emotion at the heart of the HOKA UTMB Mont-Blanc comes alive.
Take a moment to explore and discover: a chamois, a Team Adaptive runner, a volunteer at a refreshment point… The illustration is brimming with subtle details, each one a testament to the richness of the event.
For this 2025 edition, we were keen to showcase the three countries that the event crosses and to highlight the extraordinary splendour of the Tour du Mont-Blanc. This poster perfectly embodies that ambition: a creation in which everyone can find themselves — a feeling, a landscape, a cherished memory.
